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Article Date: 1st November 2013

Flowcrete Gains New Foothold in Asia

Floor Coverings - Industrial Flooring - Commercial Flooring - Resin Flooring

Flowcrete Garage

Flooring manufacturer Flowcrete is building on international success by strengthening its presence in Southeast Asia.

The company has already supplied world-leading solutions to a number of major projects in Singapore.

Now it’s expanding operations in the country to provide a new and improved service under the name Flowcrete Asia.

The company has created an extended network of applicators on the island, where new head of operations Dave McNeece now leads a team of sales representatives.

The move means Flowcrete Asia can offer a more specialised flooring installation service specific to each market sector.

It also opens up a number of potential new avenues for the company.

Mr McNeece said: “This is a unique opportunity for Flowcrete Asia and, as head of sales, it’s an exciting time for me.

“A structural change to the business has enabled us to expand our network of applicators, each of which brings unique value to our work in Singapore.

“Flowcrete has been providing specialist flooring solutions in the country for more than 15 years and has worked alongside a number of highly-trained application teams to deliver a turnkey solution for new build and refurbishment projects.

“Now we can provide an even better service and meet the needs of clients we were previously unable to reach.”

Flowcrete has already built up a formidable reputation in Singapore, having supplied solutions for several prestigious building developments.

The famous Singapore Racecourse installed 1,500 square metres of the company’s Naturewalk system during a renovation project in 2012 and, this year, parking bays in the new Star Vista Mall were created using 40,000 square metres of Green Label Certified Deckcoat EP – a system which provides protection for the structure of new buildings with a fresh, colourful design.

Flowcrete Asia systems, which include hard-wearing, self-levelling floor coatings and special anti-static platforms, are therefore ideal, while a wide variety of attractive finishes offer the perfect answer for owners of commercial and retail environments seeking a decorative quality.

The Expressions range, launched this year, can make a real style statement and gives clients the choice of multi-dimensional tones, vibrant colours and metallic finishes.

Flowcrete Asia’s sparkling terrazzo floors provide colourful coatings that infuse a room with a bright and dazzling effect.

Mr McNeece added: “Flowcrete Asia offers specialised products specifically developed to meet the market requirements throughout Singapore.

“We continue to follow local trends and the needs of our clients so we can develop the most advanced portfolio of products in the market.

“Our latest innovations include Green Label Certified, moisture resistant car park coatings, unique, multi-dimensional flooring for high-end retail spaces and highly decorative, antistatic floor finishes.”

Flowcrete Asia will be exhibiting at the International Facility Management Expo 2014. The company will be available at booth 2C34 to talk about their products and potential future projects.

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